{"id":50794,"date":"2022-10-09T10:20:37","date_gmt":"2022-10-09T10:20:37","guid":{"rendered":"https:\/\/www.labella.it\/chi-siamo\/"},"modified":"2026-04-08T14:34:28","modified_gmt":"2026-04-08T14:34:28","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.labella.it\/en\/about-us\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t
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\n\n\t\t\n\t\tLa Bella yesterday\t<\/h6>\n\t\t\t\t

\n\n\t\t\n\t\t\t\tThe Company<\/span>\n\t\t\t\t\n\t\t\n\t<\/h2>\n\t
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La Bella is a family-run company based in the goldsmith district of Arezzo, specialized in the production of 925 silver and bronze chains. Founded in the 1960s, the company has built a solid reputation over time thanks to the quality of its craftsmanship, combining Italian goldsmith tradition with reliable and modern production processes.<\/p>

Our collections include some of the most iconic and highly demanded chain styles, such as Byzantine, Rope and Figarope, together with a wide range of fancy designs available in both solid and hollow constructions. Each chain is carefully assembled and soldered to ensure strength, durability and a refined finish.<\/p>

Today La Bella works with international wholesalers, jewelry brands and TV shopping channels, offering flexible production, consistent quality and the ability to adapt products to the specific needs of different markets.<\/p>

Step into the heart of our production and discover how La Bella chains are made by watching our corporate videos on YouTube:<\/p>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\n\n\t\t\n\t\tLa Bella today\t<\/h6>\n\t\t\t\t

\n\n\t\t\n\t\t\t\tThe second generation<\/span>\n\t\t\t\t\n\t\t\n\t<\/h2>\n\t
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A key phase in the company\u2019s development began with the arrival of Vittorio Bigazzi in 1982 and later his son Gabriele in 1990. Their contribution brought new energy to the business and gradually opened the company to international markets.<\/p>

In 2000, Gabriele made a strategic decision that would shape the future of the company: moving away from gold production to focus exclusively on silver. This proved to be a pioneering choice within the Arezzo jewelry district and allowed La Bella to position itself early in a rapidly growing market segment.<\/p>

Today Gabriele and his wife Francesca lead the company. Under their direction, La Bella has strengthened its internal production structure, optimized manufacturing processes and expanded its collections. Alongside silver, the company has also developed chains in bronze and brass, designed for collaborations with clients in both the jewelry and fashion industries.<\/p>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\n\t\t\n\t\tLa Bella tomorrow\t<\/h6>\n\t\t\t\t

\n\n\t\t\n\t\t\t\tInnovation and the third generation<\/span>\n\t\t\t\t\n\t\t\n\t<\/h2>\n\t
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Since 2019, with the arrival of the third generation of entrepreneurs, La Bella has been looking toward the future with even greater determination, investing in technological development, automation and expansion into international markets.<\/p>

The company continues to modernize its production systems while preserving the craftsmanship that has always defined its identity. The goal is to strengthen La Bella\u2019s presence in global markets and become an increasingly reliable partner for international buyers seeking Made in Italy chains that combine quality, production flexibility and distinctive design.<\/p>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Our photo gallery<\/h2>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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La Bella yesterday The Company La Bella is a family-run company based in the goldsmith district of Arezzo, specialized in…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50794","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/pages\/50794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/comments?post=50794"}],"version-history":[{"count":45,"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/pages\/50794\/revisions"}],"predecessor-version":[{"id":52253,"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/pages\/50794\/revisions\/52253"}],"wp:attachment":[{"href":"https:\/\/www.labella.it\/en\/wp-json\/wp\/v2\/media?parent=50794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}